Course curriculum

  • 1

    Intro to E-Commerce Cremation

    • Section 1: Bringing the E-Commerce Concept to Reality

    • Section 2: Accelerating Growth in Technology

    • Section 3: Sustaining Innovation

    • Section 4: Institutional Capital & Discussions on Growth

    • Section 5: Is Discount Cremation a Bad Business?

    • Section 6: The E-Commerce Formula & Financial Model

  • 2

    Intro to E-Commerce Cremation (Part 2)

    • Section 1: The Conversion Funnel

    • Section 2: All About Conversion

    • Section 3: Metrics of E-Commerce Success

    • Section 4: Key Equations & Ratios for E-Commerce

    • Section 5: Looking at a Base Case of E-Commerce Success

    • Section 6: Industry Application & Analysis of Base Case

    • Section 7: A/B Testing & Multivariate Testing

    • Section 8: Benchmark Questions to Determine Your Progress

    • Section 9: Venturing Through the E-Commerce Business
  • 3

    Mastermind Cohort Introductions 2020-2021

    • Recorded Lesson

    • Download the Roster
  • 4

    Digital Marketing Strategy

    • Digital Marketing Strategy: Recorded Lesson

    • Download the Resources
  • 5

    How to Sell More Urns

    • Selling Urns: Recorded Lesson

    • Download the Resources
  • 6

    Special Edition: Mastermind Hotseat

    • Hotseat with Mark Krause
  • 7

    Choosing & Marketing Your Service Area

    • Choosing & Marketing Your Service Area: Recorded Lesson

    • Download the Resources
  • 8

    Brand Differentiation

    • Brand Differentiation: Recorded Lesson

    • Download the Resources
  • 9

    Removal to Cremation - Body Identification

    • Removal to Cremation - Body Identification: Recorded Lesson

    • Download the Resources
  • 10

    Facebook Advertising

    • Facebook Advertising: Recorded Lesson

    • Download the Resources
  • 11

    Online Reviews

    • Online Reviews: Recorded Lesson

    • Download the Resources
  • 12

    COVID-19

    • COVID-19: Recorded Lesson

    • Download the Resources
  • 13

    Value of Phone Support in Cremation E-Commerce

    • Value of Phone Support in Cremation E-Commerce: Recorded Lesson
  • 14

    Lead Tracking Attribution

    • Lead Tracking Attribution: Recorded Lesson
  • 15

    Scaling Your E-Commerce Operation

    • Scaling Your E-Commerce Operation: Recorded Lesson
  • 16

    Process Mapping

    • Process Mapping - Part 1: Recorded Lesson

    • Process Mapping - Part 2: Recorded Lesson

    • Process Mapping - Part 3: Recorded Lesson
  • 17

    Live Chat, Text, and Messaging

    • Live Chat, Text, and Messaging: Recorded Lesson